Audiences

Most recently in Media we learnt about audiences. Knowing your audience is important to create a media product; hopefully knowing who the product is aimed at, or who you want it to be aimed at, will help you create a better product directed toward them which equals more sales/views which equals big money (hopefully). Audiences are split in many different ways; for example earnings - the 'Acorn System' divides people into 5 groups; A, B, C1, C2, D and E. People in group A will be the stinking rich: e.g. the Queen, and those rich by association i.e. Paris Hilton. Group B is company big cheeses, surgeons, solicitors. Group C1 is managers, administrative, skilled manual workers. Group C2 is manual workers, shop workers. Group D is those with menial jobs, factory work. Group E are the 'unemployables'; pensioners, students, and those whose have been unemployed for so long they cannot work.