SEMIOTICS

Semiotics is defined as the study of sign processes OR, in easier terms, the study of signification and communication - e.g. it is the relationship between signs and what effect they have on people.

This is my example of semiotics. Many people have two taps in their house, one red - hot, and one blue - cold. This is common in many cultures, but this picture takes that out of context, because if you look carefully, they are connected to the same water supply.

SOME IMPORTANT SEMIOTICIANS 

Jakob von Uoxkull: Uoxkull developed what we now call biosemiotics, the study of signs in biology, and he mainly studied the processes of signs in animals - for example, rabbits and hares and things like that have very big ears, and if they hear something out of the ordinary they thump their feet on the ground and let the other rabbits know. The thump of the ground will put the fear of God into the animals and there is your sign process.